Micropayments

Micropayments are increasingly seen as one component to offset a decline in ROP, at least in Canada. The Winnipeg Free Press, Canada’s second largest independent daily, has successfully pioneered a model. Readers pay .27 cents for the first story. As more stories are read the system works to make the client a full subscriber. We’ve given our news away too long chasing clicks that don’t translate into substantial revenue. This is not a panacea. But it is important. The Canadian industry will see a significant number of papers lock down their sites in the coming year. Micropayments will allow them to still maintain a social media presence while generating revenue. https://www.inma.org/blogs/conference/post.cfm/micropayments-bring-in-new-readers-activate-subscribers-for-winnipeg-free-press