GeoIP/Geolocations to customize website experience for users

I would like Town News to include location identification on the site so that we are able to tailor/customize the site per a users location.

Currently we are able to edit the zip code that is used for the search block or to enter a new zip code. However, in our case our circulation area covers over 75+ zip codes. Not using IP-location information in 2016 seems like very poor usability to me. We should be identifying where visitors are located and using their zip code to deliver more accurate search results the first time they search based on the user’s location.

Additionally this could be expanded to allow site designers to develop blocks that would dynamically deliver the most relevant content based on a users location i.e. weather, news, offers, etc.