- General
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Ideas
Feature Request: Add geo location target for serving Banner Ads
Our advertisers would like to target Countries or States or even Cities for their banner ads. Some examples would be to target Canadians (Winter Visitors) at certain times of year, Military communities as they look to relocate, or Mexico site users on the weekends. In some cases, the advertiser can only sell to people in our state or are trying to target visitors from a neighboring state.
Our request is to be able to target Countries, States or even Cities for banner ads.
Answer
Hi there! What ad platform are you using? BLOX Ad Manager?
Hi Lisa!
I was able to figure out your site based on your email address, so it looks like you are indeed using Ad Manager.
If so, yes, we can target banner ads by geo-location in Ad Manager. Here are the docs:
http://help.bloxcms.com/knowledge-base/applications/marketplace/banner_ads/workspace/article_c78ca706-2beb-11e5-b97e-8b48b6ba52c6.html
Look for the part titled "Geo Targeting."
I will say that we are using IP address lookup to figure out the geo location, and on desktops this is a bit wonky since your ISP may report that you're in, for example, Virginia, because that's where your ISP is. (But you're in New York.)
On mobile, which is a majority of traffic on most sites, the geo-location information is much better and we use this information for ad targeting.
One more thing, I should take a moment to mention our ad targeting program for DFP, TownNews.com iQ. This program, in combination with the Google DFP software, can provide a much finer-grained targeting of users based on a variety of data (such as subscription information). If you have any questions, please ask your sales representative! :)
Hi Christine
Using ad manager, what I see is that I can select a zip code and select a number of miles around that zip code. I don't see where I can target specifically a country or a state. I had contacted support before posting this feature request as they also saw the same thing.
thank you
Lisa
Customer support service by UserEcho
Hi Lisa!
I was able to figure out your site based on your email address, so it looks like you are indeed using Ad Manager.
If so, yes, we can target banner ads by geo-location in Ad Manager. Here are the docs:
http://help.bloxcms.com/knowledge-base/applications/marketplace/banner_ads/workspace/article_c78ca706-2beb-11e5-b97e-8b48b6ba52c6.html
Look for the part titled "Geo Targeting."
I will say that we are using IP address lookup to figure out the geo location, and on desktops this is a bit wonky since your ISP may report that you're in, for example, Virginia, because that's where your ISP is. (But you're in New York.)
On mobile, which is a majority of traffic on most sites, the geo-location information is much better and we use this information for ad targeting.
One more thing, I should take a moment to mention our ad targeting program for DFP, TownNews.com iQ. This program, in combination with the Google DFP software, can provide a much finer-grained targeting of users based on a variety of data (such as subscription information). If you have any questions, please ask your sales representative! :)
http://www.townnews365.com/solutions/products/townnews-com-iq/article_073df5f4-6d09-11e5-bc62-1b4b889ea1fc.html