Webinar | Digital advertising 101: Optimizing your local and programmatic ad inventories

Webinar recording now available.

Digital advertising 101: Optimizing your local and programmatic ad inventories

Navigating the ever-changing landscape of digital advertising can be a challenge. At our February customer webinar, Patty Bristol, Ad Ops program manager at TownNews, shared best practices to help you better optimize your overall digital advertising inventory. Using real-life examples and known challenges, Patty showed how using local and programmatic together can create the optimal digital advertising revenue stream.  

Topics included:

• An overview of digital advertising, including commonly used terms
• Generating revenue from local and programmatic ad sales
• Introducing eCPM—the key metric for revenue growth
• Tips for packaging and pricing digital ad inventory
• . . . and much more!

Ready to get started? Watch it now.