Questions
Facebook pulling in wrong image when posts are shared
Hi there,
We've had a sporadic problem where, in an article without an added image, Facebook is pulling in random images when users share a story (generally starting with a mugshot of the supervising editor or the author, because those are the largest images on a page). We have the Facebook og:image set to be just a plain Missourian logo, but it seems the sharing function is ignoring that altogether.
Has anyone run into this problem, and if so how did you go about resolving it?
Answer
Thanks Christine! We've used the 200x200 as the og image because it's a logo, but we are contemplating having a separate image as the og that will be larger; just hate the idea of having stock art for each article or something like that. Elizabeth and I will putt our heads together on it.
We have seen the same problem as well in the past but for us it is typically an ad that gets pulled in as the preview image.
We haven't seen the problem <knock-on-wood> since we started using the Social Broadcast functionality instead of posting links to Facebook manually.
Make sure your og image is the right size. Facebook has increased their desired og image sizes in the past few years, and if it doesn't like your og image (even though that's the image you are specifically telling them to use) they will use something else instead.
They recommend these sizes:
https://developers.facebook.com/docs/sharing/best-practices#images
I would definitely do at least 600x600 if you wanted a square logo. Then you'll get the little side-floated image.
Also note that you can apply an og image at the section level (in both Zen and Flex templates). So, you can have a specific image for sports, another for news, another for entertainment, etc. It ends up being a little more specific instead of one single generic photo.
Lastly, some of their sites, as they move to Flex especially, are really emphasizing having images with all articles. This means that BLOX will automatically create a large-sized image of the first content photo to be used as an og.image.
We actually found through recent testing that if the image was large enough, and I think 600x600 would be, that Facebook would crop that into the larger size preview image instead of displaying it as the small square.
We had to size the image back down to 300x300 to get the little square.
But also of note, that little square will only display correctly on desktop. Mobile users will still get the cropped 1.91:1 ratio preview.
We've now made improvements to Facebook og tags to both Zen and Flex based on new Facebook rules. Has this been working better for you?
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Make sure your og image is the right size. Facebook has increased their desired og image sizes in the past few years, and if it doesn't like your og image (even though that's the image you are specifically telling them to use) they will use something else instead.
They recommend these sizes:
https://developers.facebook.com/docs/sharing/best-practices#images