Adding email and social sharing options to the e-edition

The Herald-Dispatch has entered a feature request to add email and social media sharing options to the e-edition.

1) What problem(s) does this idea solve?

Our previous e-edition vendor had this option. Of the complaints we have received about the Town News e-edition (the vast majority of which is customers having trouble getting used to the new format), the top request has been “bring back email and social media sharing on stories.”

2) Why do you need this idea implemented? Provide as many problems or use cases as possible.

Subscribers are accustomed to the option from our previous vendor. They have come to expect the option in our e-edition.

3) How often would you use this feature?

Subscribers would use it daily. It is a very popular feature with older readers.

4) How many people in your organization would use this feature?

Subscribers would use it daily.

Would any other newspaper that uses the e-edition benefit from such a feature?

Thanks!
Andrea