Sponsorship to Remove paywall

Kevin M. Cox 7 years ago in BLOX CMS 0

We've got an advertiser asking about how much we'd charge to let them sponsor the entire website and remove the paywall for a period of time. Basically letting everyone read everything for free, sponsored by XYZ, Inc.

Has anyone done anything like this before? Very curious to hear any thoughts on how to price this or reasons why would shouldn't even consider it.